Have you ever wondered just what all top marketers have in common that has enabled them to build their own multi-million dollar online empire?
Well, here I’m going to share with you some incredible tips on how I personally have made it happen.
You can take a look here at some of the certificates that I’ve received over the years from ClickBank. You might know this as one of the biggest online marketplaces for digital products that’s currently available out there.
After years of basically failing my way to success through a ton of hard work, trial and error, I’ve finally become one of the biggest vendors when it comes to selling digital products on the Internet.
What I’d like to share with you today is how I’ve made that happen: How I’ve gone from a struggling fresh graduate to someone who now teaches thousands of people all around the world and have helped them to make it happen as well.
And I hope that somehow through this short post, I’ll be able to help you.
So what is the one thing that all top marketers have in common?
Answer: Every single top marketer out there has this thing called a Business Model.
Now, what exactly is a Business Model?
To answer that, let’s take a look at the biggest businesses in the world today that are currently thriving online. For example, Facebook, Uber and AirBnB.
Facebook is one of the biggest websites out there – but it doesn’t own any content.
Uber, one of the biggest transport companies in the world right now – but that doesn’t own any cars.
And AirBnB, one of the biggest sites for booking accommodation or places to stay – but doesn’t own any real estate.
Basically, where I am going with this is that the game is changing, and there is a way to do things and become successful online.
Because what all these companies have in common with myself and other top online marketers out there is that they all have a business model.
The Basic Breakdown of a Business Model
1. Begin with an opt-in.
All successful online business models will always begin with an Opt-In.
An Opt-In is basically a simple page where you get your website visitor to enter their name and email address.
If you’re familiar with the Internet, chances are you’ve seen and even entered your name and email into an online form before.
No matter niche you’re in, you’ll want to start with an opt-in form or page.
2. Have a product.
In order to monetize, you will always need a product.
I’ve spent literally over a million dollars attending seminars, buying courses, inner circles – at the end of the day, if you want to make money, you need to sell something.
All business models that currently make up to 7 or 8-figures will generally have these 3 main types of products:
- Loss Leader ($7-$10)
This is also sometimes known as a “trip wire”. It’s a low ticket product that is used to cover the cost of your advertising.
It helps you break even.
For example, a 5-star hotel in Vegas may be offering a $15 buffet. They know that by having such a cheap buffet, it may cause them to lose money – but by having the buffet available, it entices more people to enter their casinos and spend money, so eventually it helps them break even. So that $15 buffet is actually a loss leader product.
Or another example would be how some Internet marketers give out physical books for free, and just ask people to pay for shipping and handling. They know that by doing this, they will be building future leads, and will be able to make money on the backend.
- Core Product ($27-$200)
This second type of product can help you potentially make your first 6-figures. It’s your main front-end product.
I personally have sold core products within this price range in over 500 niches and counting.
Most ClickBank products are also within this range, and that’s what they specialize in. And if you want to be earning a monthly income within the 6-figure range, that’s what you should be doing as well.
- Profit Maximizer ($200-$10,000)
Once you are ready to scale your business and start making between six to eight figures, you’ll want to start selling these types of products.
These could be home study courses, bootcamps, seminars… basically, high-ticket products.
If you don’t have a Profit Maximizer, you’ll be leaving a lot of money on the table… not to mention that it’s a lot easier to make your first million online by selling 500 units of your high-ticket product, rather than 100,000 units of your loss leader or core product.
Okay, so let’s recap.
In your business model, ultimately, it all begins with an Opt-In Box.
You then have a loss leader product to start getting people in, and give them so much value that they will feel compelled to purchase your Core Product.
And finally, to really make the most out of your business model, you want to make sure that you have a high-ticket Profit Maximizer product (also known as an upsell) to enable you to scale up and take your business to the next level.
This is the secret strategy used by all the top marketers in the world in order to build their online empire.
So if your end goal is to be a successful Internet marketer, then this is something that you will want to have in place.
You can use social media and other sites such as Facebook, YouTube, Twitter, Google Adwords and SEO as different ways to get traffic to your opt-in page.
Use these sites and online tools as mechanisms to ensure a steady flow of traffic to the start of your business model.
That’s how you can automate your business flow, and eventually scale up your online business to become bigger and better.
And that’s it! If you have any questions, feel free to leave a comment in the comments section below. I’ll talk to you again very soon.