I’m really proud to share with you guys that my latest launch, Shoe-In Money is currently #1 on the Clickbank Marketplace.
Thank you all for helping both Shoemoney and myself for this achievement. I know a bunch of you are affiliates for Shoe-In Money and others have actually gone out and purchased it. Either way I’m really pleased, hope that you’re getting a lot out of it and wish you all the best.
So in less than two weeks from the launch date, we are officially #1 out of over 2000 products in Clickbank’s most competitive category – e-business & e-marketing.
Now I’ve received a stream of emails from you guys, all wanting to know how I managed to consistently launch #1 products.
As most of you already know, I started off in the gaming niche selling game guides. Two years ago when I moved to the Make Money niche I didn’t have a list and nobody knew who I was.
And yet I’ve managed to successfully launch four #1 products on Clickbank.
The first was Work From No Home, followed by Membership Sites Blueprint with Alex Mandossian, then Blogging with John Chow and now Shoe-In Money with Jeremy “Shoemoney” Schoemaker.
So here’s the inside scoop to creating a #1 Clickbank product:
1. Work with a Real Expert
One thing that all those #1 launches had in common was that I worked with a real expert. Alex is a well-known guru in traffic conversions. John is a top blogger and is famous for raking in a cool $40,000 a month with his blog alone. And well, Shoemoney is Shoemoney.
Leverage on the big guns of the industry.
If you don’t know anybody yet, just like me when I got started, JV with someone who is already an established name.
Someone who knows people.
Your value-add is to provide immense value so that they want to work with you. Always, always over-deliver.
Leverage on their name.
That’s why I cannot stress enough how detrimental it is to enter a niche without researching it first. You have to know what’s going on, who people are talking about, what people are searching for.
2. Achieve HIGH Gravity
Your goal is to achieve a high gravity.
Gravity basically shows the number of affiliates who have successfully promoted and sold a product. So if an affiliate sells a product then that product will have a gravity of 1. However, is that same affiliate sold that product 5 times, the gravity will still remain as 1.
So a high gravity is a really great indication of how well a product is converting. The number of sales is likely much higher than the displayed gravity. And affiliates know this.
When affiliates see that a product has a high gravity, it means it’s converting, and that means a lot of potential commissions in their pocket.
By default the results are displayed in order of popularity. To check the gravity, just click on the drop-down where it says “sort results by” and select Gravity.
You’ll then see all the results sorted from the highest to lowest gravity. You can check the gravity below the product description.
As you can see, Shoe-In Money is currently the Marketplace leader with a gravity of over 400. That means that 400 unique affiliates have made AT LEAST one successful sale.
Any affiliate worth their salt would jump at this opportunity and start to promote Shoe-In Money because it is obviously converting well. A slice of that growing pie means easy commissions.
And that leads me to my third point…
3. The “Snowball Effect”
The higher your gravity, the more affiliates are going to want to jump in a promote for you.
Gravity attracts affiliates. As more affiliates make sales, your gravity will increase. And as your gravity increases, even more affiliates will want to promote.
Enter the Snowball Effect.
Just think of it like getting a book on the New York Time’s best-sellers list. When you make it in the top 10, more people will want to pick up a copy and read it. And as more copies are sold, the book remains on that list longer.
So if you want a product to be set and forget, to hit that evergreen status, you want to reach a super high gravity. Then you’ll find that a year from now, it will still be there and will still be making sales.
You’re probably wondering this is all good and true, but how do you get that high gravity?
4. The Sales Page
Your sales page is the front line of your Internet marketing arsenal. I’ve met guys who’ve shown me their products, and they are awesome. But they never convert. Not because people don’t want or don’t need that product. But because their sales page doesn’t sell it properly.
So here are my top tips to creating a great sales page:
i. Sales video.
- Every sales page MUST have a video. This will set you apart. And this is not optional.
- Keep the video above the fold so visitors do not have to scroll down. Don’t risk losing them.
- Grab attention from the start. You have 5 seconds to get your audience interested. So don’t open with a boring “hi, my name is…” Start with a bang!
ii. The Persuasion Equation by Gary Bencivenga
- Urgent Problem. Start with addressing the problem. For IM, there are just so many products available that people are unsure of what works.
- Unique Promise. Tell your audience why your product is different and special.
- Unquestionable Proof. Add elements of social proof, income proof, personal stories, testimonials (for Shoemoney we added his famous AdSense check and Clickbank screenshots). This is the MOST IMPORTANT part of a sales page. With this portion alone you can sell any product, without even talking about the product.
- User-Friendly Proposition. I believe in transparency, so I always break down each module so the reader knows exactly what’s in store for them on the other side, including a 30-day plan.
iii. Add to Cart Button.
This call to action copy has shown to convert the best, so add it to your button as opposed to “Buy now”, “Download now” etc.
So that’s a brief blueprint of what a great sales letter needs. I don’t want to delve into the copywriting behind it all, but if you just stick to this simple formula, I guarantee your sales letter will look and feel so much better.
5. Split Test
Split testing is SO important and infinitely beneficial to you as a marketer. I personally split test everything. If you check out Shoe-In Money, you’ll find that the header changes from time to time. That’s because as of right now, my team is busy split testing variations to see what converts best.
And we are split testing everything. From colours to fonts to text and more.
I put my copywriters in two separate teams and got them to come up with a header per team. We’re split testing to see which one converts best. It adds some healthy competition between the two teams… Which one hits a nerve for you? 🙂
So split test, please. It’s a sure way to get better. Don’t go in blind and hope for the best. Make a point to increase your conversions by testing EVERYTHING!
I feel that many marketers just don’t do this enough and don’t realize that they’re sabotaging their chance of getting that top spot.
6. Focus on your Content
When it comes to your actual product, I have the same advice for you. Over deliver.
A regular eBook sells at around $37-$47. For just an eBook.
Shoe-In Money is priced at $47 and includes a Members’ Area, which has a much higher perceived value.
Immediately, people will view Shoe-In Money as far more valuable than any eBook counterpart. And thus, will be more willing to make the purchase. In the case of affiliates, this higher perceived value means more conversions and lower refunds.
So when you create your product, aim for a Members’ Area over an eBook.
On top of that, we’ve given even more value by adding a 30-day plan. It’s our blueprint on what to do each day for a month.
And I’m honest from the start. This is not a push button software. There are no overnight millionaires to be made. But as long as members follow the day-by-day breakdown of tasks, they will start making money.
Make your product so awesome that no other product can compete.
So that’s how to launch a #1 Clickbank product.
Another question I see popping up quite often in my inbox deals with slightly more technical stuff.
How to host a high-profile site.
Well, for those of you who have been following my blog, you will know that we received 200,000 hits in first few hours. And then the site went down.
So the key is to conserve as much as bandwidth as possible. This is what I do:
- Sales Video. The sales video takes up the most bandwidth, so I host it on YouTube and that takes care of everything for me. With some coding people don’t even realize it’s on YouTube.
- Images. There are two ways to save bandwidth here. One way is to host the images on image shack. Another is to optimize them. I actually have a guy to make sure our images are optimized.
- Members’ area videos. Every video in the members’ area is hosted on vimeo.
So I hope that cleared up your questions. Go ahead and launch your very own #1 product! And if there’s anything else you want to know, please feel free to leave a comment below.