Right now more than ever, adapting, messaging and what you’re putting out there is crucial.
I noticed that many marketers right now are still putting up and saying the same exact thing they’ve always been saying without addressing what is obvious that is affecting people, their customers and their audiences right now.
I’m talking about the Coronavirus.
Yes, it might be a scary topic, it might be polarising, there is a lot of fear and uncertainty out there. All the more we need to address this in our messaging.
If you’ve ever watched Guardians of the Galaxy, this here is Groot.
The only thing Groot can say is, “I AM GROOT”.
The question is “are you one of those marketers, entrepreneurs and business owners who is because of scheduling or automation, still putting the same content out there as though this pandemic is not happening?
If so, a few things could happen…
… it makes you look like a douchebag.
… It makes you insensitive.
… it makes it look as though you are really out of touch with reality.
Meet your customers at the conversation that is taking place right now.
Address their fears.
They’re bored at home.
They’re uncertain.
They’re consuming content more than ever.
They’re fearful.
Incorporate these things in your messaging.
More than ever, your customers, your audiences need you.
Be there for them.
This is the time to lead.
Address this issue.
Time to step up.
Tag 2 people that needs to read this.
