Yup, that’s how much I have spent on in-app purchases.
Silly, I know… but the amount I’ve spent has taught me a lot about marketing and gave me millions in returns.
If you know my story, you’ll know that my entrepreneurial journey actually began in the gaming space.
That was how I made my first million, selling World of Warcraft guides and eventually branched out into other gaming guides like FarmVille Secrets.
As a gamer myself, I can confirm that the gaming industry is a huge space and it’s evergrowing.
But the question is…
What’s the secret?
What keeps these companies thriving?
How do they market to their audience?
I deconstructed the marketing strategies that make gaming companies millions of dollars every year in this video.
From creating a freemium strategy to content creation and more.
To keep the end users from wanting to take out their credit card or worse, for kids to be asking their parents to buy these gems, stones and whatever you name it.
As I was playing and spending on these games, what puzzles me was… what’s the psychology behind it that keeps people coming back to play and spend more?
Have you ever thought of that as you’re playing a game?
Discover the genius marketing strategies that keep in-app purchases thriving and how you can apply it to your business too.
Watch this video now: