I don’t really do much marketing on my social media accounts.
They’re set up primarily so that I can connect with other like-minded people, such as you, person reading this post 😉
Even so, there have been many times that I’ve leveraged off my social media accounts to promote certain things and also drive traffic.
One of the biggest challenges marketers face these days is generating targeted traffic to their website and affiliate offers.
Well in my experience, the easiest way to drive traffic to your site is to simply tweet about it. That’s right. Send out a tweet with a link to your website.
Of course there’s a little more to it than that.
So here is this ultra simple 2-step process to drive traffic through Twitter:
Step 1: Sign Up for Twitter
First off, if you already have a Twitter account, you need to consider whether you want to use your personal account to promote your offer.
The advantage is that you already have followers who are either your friends or people who have taken an interest in you based on the content of your tweets.
So if you were to use your personal account to as a marketing vehicle to drive traffic to your offer, you may have a better click-through rate.
Alternatively, your followers may be confused as to why you’re suddenly trying to get them to sign up for this program, and you might end up annoying them to the point that they unfollow you.
Unless you’ve established yourself as a brand then I suggest creating a new Twitter account specifically for your marketing efforts.
If you aren’t familiar with Twitter, it’s a simple sign up process.
Just head over to Twitter and sign up.
The important part is to write a clear bio.
This might sound easy, but you should take the time to think about this. There are a limited amount of characters allowed and you want to make the most of your words.
Take a look at what I wrote for my bio to get a better understanding of what I mean.
It’s a simple description of who I am. With a link to my site at the bottom. That’s it.
Your profile and username are the first two things a visitor will see when they go to your Twitter page.
So if your bio is boring, they won’t bother reading your tweets and definitely won’t be interested in the links you post.
Now, according to statistics, 80% of people don’t provide a URL in their bio.
If they’re marketers, this is a massive waste of traffic opportunity.
So make sure you add either a link to your website or your affiliate link in your bio.
Step 2: Tweet Awesome Stuff
–> Get More Followers
–> Receive Targeted Traffic
No really. It all links together.
As long as you tweet awesome stuff you’ll get more followers and they’ll go to your profile and click on your link or on the links that you tweet and that will bring targeted traffic to your website.
Ok, ok. Here are some real tips:
Tip 1: Tweet
If you already have a Twitter account with a good following, you can simply send out a tweet from your existing account and ask them to follow your new account.
To get more followers from there you need to be tweeting content of value.
And because you want targeted traffic, you want to attract your ideal audience to follow you.
So if your niche is gardening then stick to tweets on gardening. Don’t suddenly talk about list building and SEO. That would be weird.
Tweet new updates in your niche, tips and tricks, quotes, fun facts, interesting stats and so on.
Never spam your followers with your affiliate link in every tweet.
Remember that Twitter users are there to socialize, not to specifically buy products.
So you can tweet affiliate links or links to your site once in a while, but don’t make every tweet promotional.
Post a picture or a video once in a while to mix things up a bit.
When people see that you are interesting to follow and give good insight to your niche, then they’ll want to follow you.
By consistently tweeting good content, your followers will start to retweet your tweets so that their followers will see your content. And that’s how you not only gain new followers but also can potentially go viral.
Tip 2: Follow people who follow people in your niche
Let’s say your niche is health.
Check out the Twitter accounts of the top people in that niche, like Dr Oz. And follow some of his followers.
When they see that you’ve followed them, they’ll likely click on your profile to find out who you are.
And that’s why it’s so important to have your bio be clear so they can click on your link to visit your site or see your offer.
From here you have a pretty good chance of converting a Dr Oz follower into your follower. Booyah!
Obviously you don’t want to follow too many people because nobody follows back someone who follows everyone. Right? It doesn’t look cool.
Plus Twitter has follow limits. The first limit is set at 2000 people. So once you follow 2000 people, you won’t be able to follow anymore until you get 2000 followers for yourself.
So remember to unfollow people that didn’t follow you back.
Hmm… sounds douchey… Next TIP!
Tip 3: Call to Action
Ask people to retweet you. This is a clear call to action that works like a charm.
Give out a fact or promote your website then add “Please retweet!” at the end of the post.
A lot of the time your followers will help you out because they like you, and they will actually retweet your tweet. When this happens, everybody who follows them will see that tweet. And this is a great way to gain more exposure and be seen by more people.
Tip 4: Twitter Keyword Search
Use Twitter search tool to look for keywords related to your niche.
Let’s say your niche is in gardening. Type “gardening” in the search box.
You’ll get results of people who have tweeted that keyword or have it in their Twitter handle.
From here you can reply to tweets on the topic, follow certain people and even retweet good tweets. This gets you connected with people in your niche who haven’t heard of you and also your retweets will deliver good content to your current followers.
Tip 5: Trending Topics
Hashtags and trending topics are a popular way to get new followers.
Look at what’s trending and tweet something that relates to your niche yet fits in the trend.
Lol at #teenagelovequestions
By doing this, your tweet will show up when anyone clicks on that trending topic. And anyone that is interested to find out more about you can click on your profile for more information.
So you easily reach a worldwide audience.
Tip 6: Tweet Your Link
Every time you add new content to your site that is really good and you feel deserves a share, tweet the link to your followers.
I promise you this is instant traffic.
And if it’s really good they’ll share or retweet you.
Twitter is a social site. So to really make the most of it, you have to be social too.
If a follower tweets you asking for help on something, and you’ve written a post on it on your website, reply to them with a short message and the link.
I don’t really recommending tweeting your affiliate link directly because it looks bad on you to send people straight to a sales page.
You always want to capture the lead for yourself.
So you can set up a landing page first and direct users there to submit their email address before bringing them to a sales page.
If you do tweet your affiliate link, do it casually. No hard sell. But be upfront to your followers and tell them it’s an offer.
I hate false tweets that promise something then have a link to an sales page that has nothing to do with that tweet. It’s bullshit. Don’t do that.
Just remember that the more active you are, the more active your followers will be.
And the more you help them, the more they’ll like you and want to help you.
That way traffic will come easy.
In the long run.
Of course if you want instant targeted traffic, then paid traffic is still the most effective and efficient method 🙂