Free methods of generating traffic work.
But they take time, effort and are not guaranteed.
I’m talking about SEO, social media, forums, backlinking… you know the drill.
If you really want guaranteed, qualified traffic landing on your site, then paid methods are still the best way forward.
And in my opinion, solo ads are the fastest, most efficient way to get uber targeted traffic.
4 Advantages of Solo Ads
1. A large, targeted audience
Good solo ad providers will have a list of hundreds, if not thousands of subscribers.
And these subscribers are people who have willingly signed up for those lists with the intention of receiving emails about offers and promotions in your niche.
So by taking this route you are sending out a direct message to your ideal audience who will open your email, read your content and click on your link to find out more and take action.
2. You don’t have to build your own list
You are leveraging off other people’s lists.
By purchasing a solo ad you can direct leads to your landing page where you can capture their email addresses.
Overnight you can potentially see your list grow from zero to a hundred with just one email.
Keep this up and your list will be full of ready buyers who chose to opt in to your list to find out about your offers.
3. You don’t have to submit the ad yourself
By using a mailing ad platform like safe-swaps.com, all you need to do is book a spot with an ad provider.
Send them the email swipe that you want sent out to their list with your link included.
Once they agree to it, the platform will take care of everything for you.
This saves you a lot of time and effort, which you could be spending on doing other things.
4. It’s cost-effective
Paying for a solo ad to be sent out usually costs much less than it would for you to say, place an ad in a magazine.
Not to mention that it would take 1-2 weeks for your ad to be run, and after that would take at least a week for you to be able to gauge the results of your ad campaign.
A solo ad goes out within a few days, and within minutes of people opening the e-mails you can start seeing traffic going to your website or landing page.
Many providers will charge around 20 to 50 cents per click.
How to Get Started
When it comes to choosing the right provider for your solo ad, remember that it’s not about the number of subscribers, it’s about how many of them are active and responsive.
Providers with a smaller subscriber base are sometimes more focused and responsive than those with a larger list. So you might actually find that a provider with a list of 5000 is actually better than another one with 100 000 subscribers.
You need to ask the provider a few key questions:
- How many active subscribers do you have?
- How often do you send out solo ads?
- What is the average rate of opened e-mails?
- How many repeat advertisements has the editor collected in the past months?
- What is the conversion rate for the mailing list, per offer?
If the publisher sends out 2-3 solo ads a week, that might be a good list to consider. Any more than that and it’s likely the list won’t be very responsive because the e-mail spam could cause the subscribers to not open their e-mails.
When you have found a good provider, write your ad.
Here are some tips:
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- Use a catchy headline
Just because people subscribe to a list doesn’t mean they don’t subscribe to others as well. Which means they receive other offers and other solo ads in their mail as well. Your headline, which will likely be your subject line, should be catchy and able to stand out from the rest of the crowd.
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- Be creative
Use proper English. Add spark to your ad with creative language, but try to stick to 2 short paragraphs. Don’t overload the readers, and don’t give them all the information in your ad, or they won’t have a reason to click-through to your website.
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- Know your audience
As an online marketer you should know to do your research first. Find out what your audience’s problems are and offer them solutions. Know what their core desires are.
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- Include your website link
If you’re laughing at this one, don’t. More people forget to include this than you might think. But if you want to direct more traffic to your website, then give them the link so they know where to go. Don’t spam links though, because that can be distracting – one or two links to your website and landing page are fine.
