Ever heard of a hero shot? A hero shot is the image of the item you’re marketing (or something related to it) that is the leading visual representation of your advertising element, webpage or campaign. It’s those shiny products or …Continue reading
It’s Not What You Know…It’s Who You Know
For marketing and PR purposes, one cannot underestimate the importance of networking. It’s more important than ever before to build valuable connections with influencers in your niche. Online influencers are people who have an impact …Continue reading
Kick-Ass Marketing Tips You May Have Forgotten
I’ve been in this business for a long time now but I have to admit that I’m still constantly learning new things. I make mistakes, because I’m not perfect. And sometimes, I have to relearn even the really basic things – stuff I …Continue reading
Guest Posting For Total Noobs
“Guest blogging” or “guest posting” simply means writing or publishing an article on someone else’s website or blog. It’s not something every blogger allows, though. Those who guest blog mainly do it because it’s an amazing strategy …Continue reading
Spam Is BAD (Accidental Or Not)
Whether you’re new or experienced in the world of email marketing, this is probably something that has caused you a lot of headaches at one point or another. It’s getting more and more difficult to get into people’s inboxes – …Continue reading
