If you are an online marketer, you need a landing page.
1. Turn Traffic Into Leads
The majority of people send their traffic straight to their homepage first.
This isn’t the best idea.
It’s like throwing away your leads.
Landing pages focus on converting visitors into leads. You could capture all these leads much more easily by sending them all to targeted landing pages.
Once you have these leads in your autoresponder, it’s like printing money.
Alternately you could set it up such that after a few seconds on your homepage, a landing page pops up that will allow visitors to opt in on the spot.
2. Measure the Effectiveness of Your Funnel
If you use tracking software, you can measure important things like the bounce rate of visitors to your landing page, number of page views, number of submissions, your conversion rate, and so on.
Using this data, you will be able to collect a lot of insight into your marketing campaign and how well it is doing. If it’s not doing well, you’ll be able to tweak and make changes as needed in order to optimize and improve your marketing.
It’s also easier to track the numbers on a single page, than from a homepage which would have more visitors and more pages to worry about.
3. Marketing Offers
Marketing offers and landing pages work very well together. Without a landing page, your offers will not be able to support your efforts to generate leads.
You’ll want your website visitors to give you their contact information and to buy into offers, and your landing page is a great tool to collect leads and opt-ins.
It’s also super user-friendly as your visitors only need to fill out a quick form to get what they want.
4. Cut down on advertising costs
Landing pages can help you cut down on your advertising costs.
With more conversions through targeted pages, you’ll be able to generate more traffic, more leads… and hence more profit. In turn, this will decrease cost, and you can channel your money into other important things, like SEO and scaling up your PPC ad budget.
5. Collect Info
When people visit your site and fill in the conversion form, this provides valuable demographic information for your sales team.
The information will help your sales team to understand more about your prospects, and they will be able to use this information in the future when reaching out to said prospects.
6. List Building
Every marketer needs their own email list. This is your direct line of contact between you and your ideal customer.
With a list you can continue to build a relationship with your prospect so when it comes time to send them an offer, they will be more inclined to make that purchase.
A landing page will target people that like you and are interested in your updates and offers.
Every time someone opts in to your landing page, that’s another email address in your autoresponder, and more potential earnings to be made.
Now creating landing pages is no longer as difficult as it used to be.
(My team used to actually code them from scratch!)
If you haven’t got a landing page of your own yet, there are a number of tools you can use to create custom pages. I recommend LeadPages.
IMO the landing pages are beautiful and they’ve made it really user-friendly so it’s literally drag-and-drop.