I don’t do reviews very often – in fact I rarely every do it and for good reason. There just aren’t that many game-changing products ou there.
Some are good. A few are amazing. But not many are actually game changing.
So when you see so much talk about Pure Leverage and its impact on the Internet marketing industry, you start to wonder – is this thing for real?
I’ve been a member for a few weeks now and I wanted to sit down and put this to rest with my own comprehensive review of the product.
The Review
When I tell you that Pure Leverage is one of those very few paradigm shifting products to hit the Internet marketing industry every few years, I mean it.
This is a downright massive opportunity and it is creating massive buzz in the community. How big?
Consider this. This thing has been up for less than two months, and for the top reseller in April, Joel is giving away a FERRARI.
(I’m in 5th place right now).
Of course it’s not all flash. Anyone with cash in the bank can offer to give away an expensive car, but Joel has something most don’t – credibility. Pure Leverage is coming to us straight from the guy behind GVO, a HUGE IM company that has turned project after project to gold over the years.
This guy knows his stuff, has the track record to back it up, and I can personally tell you, he knows how to load his products up with value.
Okay, so enough whetting the appetite – what are we talking about here?
It’s called Pure Leverage and like I said, it’s a game changing Internet marketing product that I am proud to endorse and promote. But why? What makes it so great and should you consider hopping on board? Let’s take a closer look.
What Is Pure Leverage?
Let’s cut the hyperbole for a minute and get to what this thing really is, because if there’s one question I keep getting from readers, it’s this.
Pure Leverage is basically two things – on one hand it’s a network marketing system. That means you recruit downline distributors and earn a commission on their sales. We’ll get to that more in a second.
But the REALLY good part – the one that everyone keeps skipping over when they review this product – is that it’s also an incredible execution system, loaded with powerful tools at a price that’s a fraction of what you’d pay elsewhere.
Basically, what Pure Leverage does is combine a suite of powerful traffic generation and hosted tools (using Joel’s GVO hosting platform) for a $25/month fee that will help you promote your business.
I actually think Joel does himself a disservice here, because the backend goes on and on about how incredible the reseller program is (and it really is), but only after the training sessions do you understand how MUCH stuff you can do, even as a standard member.
Now I personally feel that, to get the most out of this program, you NEED to become a reseller. It’s just too easy to make money for you not to.
But before we get to that, let’s talk about what you’re getting and why it’s so powerful.
What You Get
As I said, Pure Leverage is only $25/month and the first week is only $1, so the risk is removed from the get go. For that pretty modest fee, you get the following:
Promotional Tools
Right off the bat, Joel’s team has created seven pre-built lead capture pages you can drive traffic to. No setup required – just send the link to your list (or whatever marketing tools you’re using) to generate new leads and promote PureLeverage.
There is also a huge volume of banner ads and ad copy you can borrow, edit and use liberally to promote your offers:
Video Email Service
This is very cool. Video email allows you to record a short video of yourself, snag one of the PureLeverage templates and send a video (hosted on their servers).
I haven’t had time to test this yet for conversion rates, but it’s a very cool idea and I’m excited to try it out.
Authority Blog
You know authority blogs are important. You know it and yet you still don’t have time, energy or ideas to make it happen.
Fortunately, Joel and his team have you covered yet again. You’ll get a free authority blog, hosted on their server for free, and all you need to do is come up with the content.
There are even quite a few tools here to teach you how to use your blog to drive traffic to your lead captures and generate more traffic to all of the above.
Traffic Generation Tools
Right now there are only two resources here, and they are extremely powerful. That should tell you everything you need to know already, because Joel’s already promised to add a bunch more to the list.
For now, you can buy cheap media placements or use of the many recommended solo ad providers listed by Joel. He shows you how to do both, and the prices are very good – these are handpicked resources.
Solo ads in particular are immensely powerful and SHOULD never cost you a thing to run – you’ll make your money back just by promoting offers to the people who opt-in to you lists.
Live Online Meeting Program
Not only does the Pure Leverage team hold a boat load of free calls (one every Thursday night and one every Tuesday night) showing you how to use the Pure Leverage tool suite, they hold special events so you can get even more out of hte system.
Better yet you can watch or listen to all of the recorded calls since the program was launched:
Right now there are 15 total recordings, including all of their live calls, some webinars and training sessions showing you how to use the autoresponders, presenting Joel’s A to Z Millions Home Study Course, and more.
Plus you can setup your own conference room meetings to talk with your downline or resellers directly:
This is a HUGE value, if only because the paid tools like GoToMeeting will set you back up to $50 a month (twice what you’re paying for PureLeverage).
Other Tools
Like I said, Joel is constantly adding new stuff to the system. Right now, that means there are other tools that haven’t been advertised or that are included as part of your system.
The autoresponder system, for example, is a free alternative to Aweber and has exceptional delivery rates (my spam scores are super low). You can view almost any segment of your business with a click – from leads to donwline to non-paid customers and product-only customers. It’s super useful and emailing them all is even easier.
Basically, Joel is giving you every tool you need to build a business online. Now, what you do with those tools is entirely up to you.
At the same time, Joel and his team hold regular training calls and webinars, add new content to the site all the time and provide a load of turnkey tools to help get things off the ground that much faster.
It’s a killer deal.
The Pure Leverage Signup Process
Signup is a cinch too.
After you click my link here:
Click HERE to head over to Pure Leverage’s site (opens in a new window)
You’ll be taken to the landing page for the Pure Leverage system. This is a special prelaunch, discount page, so make sure you use that link above. It lets you get in for just $1 for the first month so you can take it for a test drive.
Make sure, when you register, that you choose a username that you want people to SEE. This is a display name, like in Clickbank, not just a login.
Choose something professional.
From there, enter your account info and payment details:
Once you are done, Joel will tell you more about the reseller program. Again, this is a HUGE opportunity. I will show you just how incredible the sales potential is in a just a bit, but suffice it to say, your earnings will be through the roof with this system.
And it’s only $20/month.
When you’re done (whether you signup or skip for now), you’ll be taken to your member’s area dashboard. Bookmark this page, you’re going to be here a LOT:
Literally everything you need is on this page. Autoresponders:
Webinars:
Video Emails:
Lead Lists:
If it’s in the program, it’s on this page, and because Pure Leverage basically obliterates the need for outside services like Aweber or GoToMeeting, you’ll spend a lot of time here.
Compensation in a Nutshell
Okay, so I’ve been talking a lot about this reseller program and you’re probably scratching your head.
What the heck is this thing and why is it so revolutionary?
Here’s the deal. Network marketing or MLM is a recruiting system. Tim signsup and then goes out to recruit new members. If Tim signs up Joe and Sally, Tim gets a share of their registration fees. So the more you recruit, the more you make. Good deal.
What makes Pure Leverage so ridiculous is that it gives you a 100% commission on every single person you singup.
So if you signup Sally and Tim, 100% of their registration fee goes to you. Signup 100 Tims and Sallys and you start racking up some serious commissions.
Here’s how it looks:
That’s a beautiful looking downline.
This is only for the first month, but it’s a GREAT way to ensure your marketing expenses are basically flipped back to you IMMEDIATELY. After the first month, you make 50% of all fees on your downline:
The best part HERE is that it doesn’t matter how far down you go. Every person on that downline, you get 50% of those fees as they trickle up. Sure, 20 levels down you might only be making a nickel, but there are 19 levels in between. It adds up INCREDIBLY fast.
So how much money can you ACTUALLY make with this system.
Let’s run some numbers.
Obviously I can’t guarantee you’ll see any results. What I’m showing you is purely a thought experiment based on nice round numbers, but if you follow through – do some killer promotion and build a big downline, you can see numbers a lot like this in the future.
And don’t forget, I’m doing this and I’m this close to winning a Ferrari. It’s a beautiful product.
Let’s say you make 100 sales to downline members. They pay $1 for the first week, then $24.95 on day 8 for one month. You get a 100% commission for that first month. So for 100 sales, you’ve made $2600.
Awesome!
But you’re not done.
Let’s say the average users sticks around for six months, which is probably conservative for an MLM program, but let’s stick with that. So they stick around for six months, which means another $125 in subscription fees. You get 50% of that for EVERY ONE you referred.
So every month you make another $1250. That means for every 100 people you refer, assuming they stick around for 6 months, you’re earning $8,800 total for those 100 leads.
Even more awesome!
But still not done.
This is where it gets interesting because, while you are making $1250 a month from your direct referrals, you also get 50% of all direct sales made by your referrals and their referrals, and their referrals.
So if one of your downline members goes out and refers 100 people of their own, you will receive a matching check for 50% of those direct sales.
The beauty of this is that MLM is never JUST about recruiting. Sure, you can make a fortune recruiting to your downline, but you can also make a fortune selling this system or using the tools Joel gives you to sell ANYTHING else.
That’s the beauty here – you can use this platform to do just about anything you want.
What I Like About Pure Leverage
As you can tell, I love Pure Leverage. I’m not biased – I just really love what I see here. It’s a powerful system, it works incredibly well for the people I’ve talked to (and myself) and it’s not just about recruiting.
I can’t recommend enough becoming a reseller for this program. It’s ridiculously easy to make sales and build your downline. But even if you don’t bother – even if you sit on your laurels and ONLY use the training tools, you’re already lightyears ahead of other marketers who aren’t using these tools.
Most importantly, you don’t need other tools. Most Internet marketing suites are great for training, but then you need to go out and spend another $100 a month on hosting, autoresponders, webinars, and all the other stuff you need to actual market your products. With PureLeverage, it’s all there for one monthly fee.
What I Don’t Like About Pure Leverage
I’ll be honest – and this isn’t just the salesman in me, it’s the guy who uses this system every day for a month running now – I can’t find much wrong with Pure Leverage. That’s not to say it’s perfect.
Like I said, Joel and his team don’t give the training tools enough credit – it’s probably the one criticism you’ll find for GVO and Joel as a whole – he sells a bit too hard. But to be honest, if that’s the worst an Internet marketer can come up with, I think they’re doing pretty well.
We’re still waiting on a few of the tools promised up front to go live and they will soon, so I can’t say unequivocally that this thing is perfect, but as it currently looks it’s pretty close, and we’re only two months in.
The Bottom Line
Here’s the bottom line. Pure Leverage is a great product – a revolutionary take on the MLM industry, and a potentially very profitable money making system.
I obviously can’t guarantee you’ll make any amount of money. All I can do is tell you how I’m doing, and I’m doing very, VERY well.
The sales funnel does 90% of your job for you, and the tools provided by Joel and his team do the rest. Whether you are interested in becoming a reseller for Pure Leverage or simply want to take a crack at converting some or all of your existing IM business to the tools he’s provided, you can’t go wrong with the $1 trial offer he’s giving people.
I have a feeling we’re watching the birth of something truly great here, and I strongly encourage all of you to get in on it now, while it’s still fresh.
Get started now for only $1.