I’m back again with another blog post on how you can make a world-class presentation: whether it’s a sales letter, sales video, a webinar, or in front of a live audience of thousands of people.
I’ll also be teaching you how you can share your story with the world, and make a career out of it if you so desire.
This is one thing that people have always asked me about:
“Peng Joon, I’ve always wanted to be able to speak and get my story out. I know that there’s a powerful story within me, but I just don’t know how to do this and I’ve always had a huge fear of public speaking.
What do I do to conquer this fear?”
Well, in this blog post, I’m going to be sharing with you my sciript, which you’ll be able to use for your presentations whether online or offline.
So let’s begin.
How To Make A World-Class Presentation
1. Ask a question.
The beginning of a presentation is always the time when you’ll feel most nervous, and it is also when the entire room is most sceptical of you.
So the first thing that you want to do is to ask a question.
Why? Because the person who asks a question is always the person who is in control.
Think of a courtroom, for example. The lawyer is the one asking the questions, and usually that is the person who is in control.
You want to use your question to take control of the room.
You can ask questions such as:
- How many of you here would like to build an online business?
- How many of you would like to quit your job and make money while you sleep?
When you ask a question, it gives you the added benefit of capturing the attention of the people who are in the room, or listening to you live.
2. Acknowledge your audience.
The next thing you want to do is acknowledge your audience.
The reason for this is because the people you are speaking to have taken time out of their day to come and listen to you speak.
They could have taken leave just to come and watch you on stage, or they might have skipped an important meeting.
Some of them might even be wondering if they made a good decision to do so.
Therefore, you should make sure to acknowledge and thank them for giving up their time and making the choice to come and listen to you.
3. Set their expectations.
The third step is to set their expectations.
What exactly are they going to learn from you during the timeframe that you will be speaking?
For example, you want to tell them something like:
“By the end of this presentation, you’re going to learn these 3 things…”
Then give them a brief outline of the topics that you’ll be teaching them.
This way, they’ll understand what they’re going to get out of your presentation, and more importantly, you’ll be able to keep them focused on what you’re about to share in your presentation.
How To Tell Your Story
Next, we want to look at how you can tell your story.
Now, having spoken in over 20 different countries and shared a stage with some of the world’s best thought leaders, experts and entrepreneurs, there’s one thing that I’ve learned:
At the end of the day, what makes a really good presentation is not the different pie charts, statistics or numbers. People aren’t drawn to that kind of thing.
Instead, the most powerful element of a world-class presentation is your story.
Every world-class speaker has the ability to tell their story.
So I’ll be sharing with you the best template for telling your story effectively:
#1 – The Struggle.
You want to start by telling people how everything started for you.
It could be a struggle.
You could have started out way behind everyone else in the class, or maybe you came from very humble beginnings.
Start with the struggle, and tell people how things were for you before you discovered whatever it is that you’re about to share.
#2 – The Moment of Decision
The next thing you want to talk about is called the ‘moment of decision’.
This refers to that point in your life when you decided that you’d had enough, and you made a decision to change things.
You know, the turning point when you started to think differently and actively sought to make a change.
Every big speaker out there, like Tony Robbins, Les Brown, Brendon Burchard – one thing that all of their stories share is the moment of decision.
You’ll want to look up their stories if you haven’t already, and learn how to do the same with your own story.
#3 – The Journey to the Solution
Once you’re done talking about the moment of decision, you want to tell people about your journey to discovering the solution.
For example, let say you’re in forex trading. You could talk about how you started buying books and all kinds of home study courses… and one day, you stumbled across the answer to your problem.
That’s what people want to know about, so tell them how you learned what you now know.
#4 – Teach Them.
The fourth and final step is the easy part: This is where you start to teach 1-3 powerful elements that you learned during your journey while trying to discover the solution.
Ultimately, this is the flow.
If you follow this template, you’ll find that it also helps you to be less nervous because you’ll be more prepared beforehand.
If you really look at how the world’s top speakers and presenters present, you’ll realize that they always have a flow, and it’s pretty similar to mine.
This is the template that I myself use time and time again, and you can apply this in any medium.
So to recap, in order to tell your story effectively:
1. Talk about your initial struggle.
2. Tell them about your moment of decision.
3. Tell people about your journey to discover the solution.
4. Teach people 1-3 things that you learned along the way.
All right, that’s it. I hope that you all learned something from this.
If you found value from this post, please do leave a comment below and let me know. I love hearing from you.
I’ll be seeing you soon in my next blog post!