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Ever heard of a hero shot?
A hero shot is the image of the item you’re marketing (or something related to it) that is the leading visual representation of your advertising element, webpage or campaign.
It’s those shiny products or …Continue reading
If you’re online at least semi-regularly, I’m sure you’ll have heard the term ‘split testing’ before.
If the term is completely unfamiliar to you, then let me explain.
Split testing is a method used to test different parts of a …Continue reading
