Are your Facebook ads leaving you disappointed?
The cost of advertising on Facebook is skyrocketing. At the same time, you’re seeing fewer and fewer leads and sales from your ads.
The fix to your advertising problem is adopting a value first strategy. But before we breakdown the solution, it’s important to understand the major flaw in how most marketers approach Facebook ads.
What’s Wrong With Your Facebook Ads
Imagine walking into a bar and immediately trying to pick up the hottest person there.
No “hello.” No “can I buy you a drink?” Just straight to the point. “Can I have your phone number?”
Most people wouldn’t have the nerve to try, and those that do will more than likely strike out.
Who in their right mind is that forward?
It seems crazy, but most marketers are being that forward on Facebook.
Think about it. You place an ad on Facebook and target people who don’t know who you are solely based on their interests. You pray they click on the link to your landing page where you require them to submit their name and email.
At this point, why would they turn over their name or email? You need to woo them. Make some small talk.
Don’t worry. It’s easier than you think – even the people who are the most socially awkward at the bar can be suave Facebook marketers. The secret is in providing value first.
How to Adopt a Value First Facebook Advertising Strategy
Step 1: Create an Engaging Video
Show people something interesting. Teach them. Provide context and solutions to common problems.
Step 2: Run the Video as an Ad
Target your video to people who would have an interest in the topic. The difference is you don’t ask for anything this time. No email opt-ins, no sales pitches. Just a simple video with useful information.
Step 3: Run a Follow Up Campaign
Create a custom audience in Facebook of people who engaged with your video. Run an ad to this audience to ask them to opt-in to your email list.
How to Decrease Your Cost Per Click and Cost Per Lead
Following this method will dramatically decrease your cost per lead and cost per click. In the old school way of doing Facebook ads, you’re targeting a cold audience and asking for their emails. By following our new method, you’re targeting a warm audience. They already know who you are because they watched your first video. They know you provide value and will be more willing to give you their contact information.
Advertising on Facebook is only going to get more expensive. The costs per click and cost per lead are on track to double again this year.
The economics of supply and demand are working against marketers in this case. More and more companies recognizing that Facebook is a vital source of leads and sales for them. The problem is there is a finite number of newsfeeds for Facebook to serve the ads. As more people place ads, the costs of ads will rise.
Three years ago, we were paying about $0.30 per click. Now it’s closer to $1.
The smart marketers, the ones that will thrive in this new landscape, will do everything they can to decrease their advertising costs.
The Book All Facebook Marketers Need to Read
Using this simple value-first approach will cut costs and increase opt-ins. If you really want to unlock the secrets of adding valuing and decreasing your ad costs, you must read Content Multiplier Formula.
This book walks through three simple steps to increasing your following and revenue:
- Publishing
- Automating
- Monetizing
The book is free. You just have to cover shipping. Claim your copy today at contentmultiplierformula.com.
